Privacy Policy
Last updated: 14 February 2026
Overview
TradePages ("we", "us", "our") operates the website tradepages.co.za. This privacy policy explains how we collect, use, and protect information when you visit our site. We comply with the Protection of Personal Information Act (POPIA) of South Africa.
Information we collect
Visitor data
When you browse TradePages, we may collect:
- Pages visited and time spent on site (via analytics)
- Device type, browser, and operating system
- Approximate location (city-level, from IP address)
- Referring website or search query
We use Google Tag Manager and PostHog for analytics. These tools use cookies and similar technologies to understand how visitors use the site.
Business data
Business listings on TradePages are compiled from publicly available sources including Google Business Profiles, IOPSA registrations, and Snupit. This data is publicly accessible and includes business names, addresses, phone numbers, websites, ratings, and reviews.
How we use information
- To display and improve the trade directory
- To understand site usage and improve user experience
- To serve relevant advertising via Google AdSense
- To respond to enquiries and removal requests
Cookies
We use essential cookies to ensure the site functions correctly, and analytics cookies to understand usage patterns. Third-party advertising cookies may be set by Google AdSense. You can manage cookie preferences in your browser settings.
Third-party services
We use the following third-party services that may process your data:
- Google Tag Manager and Google Analytics (site analytics)
- PostHog (product analytics)
- Google AdSense (advertising)
- Cloudflare (hosting and CDN)
Each of these services has its own privacy policy governing how they handle data.
Your rights under POPIA
You have the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate personal information
- Request deletion of your personal information
- Object to the processing of your personal information
Business owners
If you are a business owner and want your listing updated or removed, contact us at our contact page or by email at hello@tradepages.co.za. We will process removal requests within 30 days.
Data security
Our site is served over HTTPS via Cloudflare's edge network. We do not store personal user data in our own databases. Analytics data is held by our third-party analytics providers subject to their security measures and data retention policies.
Contact
For privacy-related enquiries or to exercise your POPIA rights, email hello@tradepages.co.za or use the contact page.